Hi, I'm Ellie – mum of two beautiful boys, Arthur and Charlie, who inspired the name Ayejay Ceejay. Our journey with the Snoo began in late 2024 after Charlie was born. Like many parents, we were searching for anything that could help soothe our newborn (and give us some much-needed rest!).

We quickly discovered that while the Snoo had glowing reviews, it came with a hefty price tag – and we weren’t sure if it would even work for our baby. After lots of research, we found Snoo rental services in major cities, but nothing available closer to home in Newcastle.

That’s when the idea for Ayejay Ceejay was born.

I wanted to create a business that gives everyday families like ours the chance to access the magic of the Snoo – without the financial burden or the risk of it not being the right fit for their little one.

We’re here to make those early months just a little easier.